February 22, 2008
February 19, 2008
Talking sense
Every morning, I pick up my copy of City AM outside London Bridge station. It is a great read and it is the only weekly daily I consistently read.
This morning, they had a great piece by Julie Meyer. I agree that there is a lot of pressure on women to be a success at everything. I also agree that we can’t do it all.
On my part, I am a rubbish domesticated wife - I need a cleaner to keep the house at a basic level of cleanliness and Mr Tosh would die of malnutrition if it wasn’t for M&S Steamfresh meals. Then I ask myself, why doesn’t Mr Tosh make me a nutritious meal every night??? (answer - I would die of a heart attack within 6 months from consumption of deep-fried pizza).
Expectations are high on women and I for one have opted out of the domestic goddess role - hurrah for not being an over-achiever.
February 17, 2008
Market research
I am writing my Market Analysis essay at the moment, hence I can find time to blog a marketing relating post. While not writing my essay, I was reading the News of the World - one of my favourite activities on a Sunday to see an article about Paul Burrell’s wife leaving him for another man. Paul is described in the article as a ‘luvvie’ though I am sure I can think of other terms but will stick with luvvie too. The article also mentions his successful homeware range, so I go off on a google trawl.
Can you believe he has a range of wines?? Not a great brand if you read the market research from Tipping Point, where 85.7% gave his wine the thumbs down. The research also mentions his homeware range and as we are off the US next week, I thought I would take a quick look on Paul B’s website. Sadly there were no goodies to look at during the writing of this post.
It is staggering that Burrell thinks of himself as have a strong brand. Ah well ,life is full of mysteries, so had better get back to thinking of market research in a more constructive way.
